Amarga Institute

Marga Institute was assigned the task of implementing an Advocacy and Communication Campaign in 2022 for Climate Promise by the UNDP. The advocacy and communications campaign created wider awareness and encouraged policy dialogue by advocating the implementation of the enhanced NDCs, 2050 Net Zero Carbon Roadmap and Strategic Plan, and green development initiatives amongst policymakers, the private sector, and the general public.

The campaign included a 60-minute TV talk show in Sinhala on ITN, a 30-minute radio program, a five-minute documentary video, a five-minute children’s animated video, more than ten short video clips for social media, one photo essay, full-page advertorials in English, Sinhala, and Tamil, a Children’s Day event, and a half-page press article.